
NEWSLETTERS & E-COMMUNICATIONS
If you're not already putting out a printed or e-newsletter of some kind, it's time. If you are, think about your content. Is it full of actual facts and information you'd want to read, or has it denigrated to a barely disguised piece of self-serving (and therefore unbelievable) advertising? That's the biggest newsletter mistake most companies make - there is no "news" - just fluff.
MAGAZINES
Sounds bold, but a magazine for customers or employees (if you have a large work force) can be an effective way to communicate.
Instead of just a catalog, think about the impact a corporate/product/service magazine could do for sales. What does a buyer need to know to do business in your industry? What do they need to watch out for? If you established yourself as the information source, the industry experts, and gave prospects the information they need to make confident buying decisions, would it be beneficial?
A magazine gives you the room you need to get into specifics, compare, demonstrate, and convince, all in a colorful, portable, familiar package. Once again, content is key.
A corporate magazine can also have significant HR value as a tool to convey information, improve productivity and teamwork, and express company vision, values and mission.
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POSTERS
A good poster should stop people in their tracks, deliver one strong message and give them the information they need to take further action. Whether you need posters to communicate with customers, employees, or trade show traffic, we create posters that put messages into minds. Usually 4c on heavy stock. Any quantity.
CALENDARS
A 24-page custom image calendar can do a lot more than just note the passing of time. Use calendars to show your product and services, and to convey facts and figures that help move customers and prospects through the educational spectrum to the purchasing decision.
For employees, use calendars to note company history, important dates, and to convey mission, vision and values. The possibilities for compelling words and images in the format of an otherwise standard office accessory are almost endless for HR departments.
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