Braxton Gate is a terrific community, featuring a nice array of custom - built townhomes with options galore, and many happy residents who were eager to share their buying and living experiences. To help accomplish their goals, we created a video master program that included segments such as:
• Welcome to Braxton Gate
• Tour The Townhomes - Ashley. Berkshire I, Chelsea & Berkshire II
• What Residents Say
• Meet the Builders
• The Idea Behind Braxton Gate
• Construction Details
All of the material is information oriented, no hard sell, and relayed in a casual conversational way. Individually and together the videos underscore the considerable differences between Braxton Gate Townhomes and the more traditional townhomes on the market. And it’s not just the developers saying so – we captured several testimonials from very satisfied customers who said it all for them.
They distribute the full 40-minute program on DVD to every potential townhome buyer they encounter.
Plus, we created a series of nine video Web Clips from the same footage that play 24/7 from the Braxton Gate website for anybody with a computer.
Signage promoting their online videos are driving significantly more traffic to their website … and to the Braxton Gate Townhomes community. They are also using video effectively to market their single family homes.
Go to: www.braxtongate.com